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le PÉRE Flagship

The new le PÈRE store in New York’s Lower East Side occupies a corner retail space on the intersection of Orchard and Broome streets. The 1000 square foot space ties the brand to a neighborhood that has become synonymous with its innovative and experimental design agenda. With its strong connection to the street, the new store gleams outwards and invites guests in to explore the new space. It is designed to raise the question whether this is a store, a home, an art studio– a space that is aspirational and artful, and combines contemporary and historic elements as a playful strategy.

Team
Daniel Rauchwerger, Noam Dvir, Marius Oneta, Eric Chyou
Location
Lower East Side, New York City
Photography
Stefan Kohli
Furniture
Lesser Miracle, Alvar Aalto, Merf Daggers