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KITH X BMW Showroom

The Kith x BMW Collection is the first of its kind the iconic automotive brand has ever embarked on, manifesting a 94-style apparel and accessories collection, as well as a one-of-one Kith for BMW 1989 E30 M3. We took an approach of presenting the new car as a piece of modern art, exhibited together with items celebrating its history and future. Set within a museum-like layout with dedicated viewing rooms, visitors move through a central passage which is shaped by the letter “M”, with striking chrome, black and white tones. Iconic BMW identities reimagined through the Kith lens are seen throughout, such as a special Kith BMW roundel logo and various updated vintage ads. The space is built by Satis&Fy.

Team
Noam Dvir, Daniel Rauchwerger
Location
Williamsburg, Brooklyn, NY
Photography
Kezi Ban
Furniture
Satis&Fy